Events

Online
WGSN Live: Future Colour
May 21, 2024

Colour drives 98% of your consumers' purchase decisions. Is your brand harnessing this power?

Hosted by CEO & President, Carla Buzasi, along with our forecasting experts, this digital-first event will give WGSN clients a clear view of future colour trends across industries. Learn best practices from brands leading in this space and understand how to leverage the power of AI image recognition data to validate your colour decisions and invest with confidence.

Munich, Germany
WGSN x ISPO | Future of Outdoor
June 3, 2024

Since 2015, WGSN has been tracking the rediscovery of the great outdoors and how time spent outside has become embedded in everyday lifestyles. Join WGSN’s Director of Sports & Outdoor, Jon Takao, at Outdoor by ISPO in Munich to discover the Future of Outdoor from product applications to social media.

São Paulo, Brazil
ProXXIma 2024
5 June 2024

IBGE data from 2022 showed, for the first time, that more than half of Brazilians declared themselves black or mixed race (55.5%) – symbolizing changes both in how we identify and express ourselves, and in our relationship with the past and the future. Join WGSN at ProXXIma 2024 and see how these new feelings and sociocultural expressions related to this key turning point in society will transform our future.

Future Consumer 2026
Salt Lake City
WGSN x Outdoor Retailer | Future Consumer 2026
June 17, 2024

Why wait? Meet the consumer profiles set to define 2026. From level-headed truth-seekers to idealist tech advocates, these consumers will embody different purchasing habits. By truly understanding them, you can mitigate risk, plan effectively and secure market share.

Future of Outdoor
Salt Lake City
WGSN x Outdoor Retailer | Future of Outdoor
June 18, 2024

If your consumer is going to live to 100, how will you ensure you understand their attitude and priorities? From Eco-Accountability to Polarised Consumption, join WGSN’s experts to discover the future of outdoor from product applications to social media.

Colour in Action: Outdoor 2026
Salt Lake City
Coloro x Outdoor Retailer | Colour in Action: Outdoor 2026
June 18, 2024

Join Coloro as we adapt the Key Colours for the S/S 26 season to suit the outdoor market. Gain first-hand insights into how colours like Fuchsia Pink and Transformative Teal will work with core colour ranges to drive palettes forward.

Cannes, France
WGSN x Cannes Lions | Forecasting 2026: Tomorrow's Consumer Landscape
June 19, 2024

Join us in person at Cannes Lions for a glimpse into evolving consumer behaviours and a roadmap for brands to seize market share in 2026. 

Seattle Trendtalk
Seattle
WGSN Trendtalk | Future Consumer 2026
July 24, 2024

Are you 2026-ready? Meet the consumer profiles set to define 2026, from level-headed truth-seekers to idealist tech advocates, and discover the sentiments that will drive their purchasing habits so you can plan strategically, secure market share, and future-proof your business strategy.

WGSN x Cosmoprof Vegas
Las Vegas
WGSN x Cosmoprof | Gen A to Gen Z: Beauty priorities across the ages
July 24, 2024

To truly understand your consumers, prioritise brand loyalty and secure future consumers, it’s imperative to understand beauty priorities across the ages. Gen X has the potential to be your most significant consumer base, while Millennials’ rising incomes present opportunities for product upgrades and affordable luxuries. Join WGSN Beauty Strategist Hannah Mauser to explore beauty across the ages and discover what it means for you.

Trendtalk | Chicago
Chicago
WGSN Trendtalk | Chicago
September 12, 2024

Meet the consumer profiles that will define 2026, from level-headed truth-seekers to idealist tech advocates, and discover the sentiments that will drive their purchasing habits and help you secure market share. Join WGSN Senior Insight Strategist Allyson Rees for an exclusive deep-dive into our annual hero report, Future Consumer 2026.